Payden Sewell Joins the Full Media Gainesville Office

Full Media is proud to announce that Payden Sewell is joining its growing Internet marketing team. Payden, a 2010 graduate of Georgia Institute of Technology School of Management, describes himself as an entrepreneur at heart and brings that spirit with him to our team. Prior to joining Full Media, he started two companies and worked as a freelance writer for several marketing firms.

In addition to profit-minded ventures, Payden likes to stay involved in the community and volunteers with several non-profit organizations such as Our Neighbor, Inc. and The Next Chapter Bookstore. Outside of the office, Payden enjoys any excuse to travel, explore new places and stray off the beaten path.

We are excited to have Payden on our team and look forward to utilizing his skills on behalf of our clients.

Full Media Focuses on Service.

At Full Media, we strive to daily improve the service we offer others - whether new or existing clients or citizens in our communities.

Service is one of those words that can mean lots of different things. At Full Media, our team members define it in a variety of ways, but the focus is always on the other person.

To us, service is…

Unconditional devotion to getting it right.

An opportunity to help someone else meet their goals.

Being responsive to our clients’ needs in order to help them meet their goals.

Helping others without expecting to receive anything in return. It is going the extra mile.

Empowering and allowing others to achieve their aspirations.

Assisting anyone in need to the best of your capability.

Treating the person better than you would expect to be treated.

A commitment to a greater good.

Going beyond what is expected of you and making it a habit to help others grow and succeed.

Selflessly helping others achieve their goals with compassion and understanding.

Providing education that demystifies the web and allows for actionable steps to improve someone’s business or work life.

Being there to lend a hand, no matter what the question or concern.

Lifting, building and growing individuals and businesses in a way that enables them to then lift, build and grow others in their ever-expanding area of influence.

Any action that helps make someone else's life better.

Meeting the requested needs of our client, and doing so cheerfully, but anticipating and fulfilling each of their needs before they even ask.

Service is, quite simply, generosity.

Ryan Naegele Joins Full Media

Full Media’s Chattanooga office is proud to announce the addition of Ryan Naegele who will assist with the firm’s business development.

He’s also our resident lumberjack.

A graduate of East Tennessee State University, Ryan’s previous work experience includes fundraising for non-profits in Johnson City and starting his own consulting business in Memphis to help summer camps and programs market themselves online. He re-located to Chattanooga after accepting the position of marketing director for a local outdoor adventure company.

An outdoor enthusiast, Ryan is an avid fan of disc golfing, mountain biking, camping and grilling with his wife Meghann. Coffee drinking, reading and tweeting are among his other activities.

Seth Godin's "The secret of the web"

Below is a great article from Seth Godin concerning success online. Working in Internet marketing, we see a lot of people with unrealistic expectations of what they should be able to accomplish through the Internet and how quickly they should be able to accomplish it. The truth is Internet marketing is powerful and it does work, but like anything else in life it does require patience, persistence and consistency over a period of time.

"The secret of the web" by Seth Godin

Patience.

Google was a very good search engine for two years before you started using it.

The iPod was a dud.

I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn't work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.

The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.

But the strategy still takes forever. The strategy is the hard part, not the tactics.

I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.

The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you'll need to do.

The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.

The trap: sprint all day and run out of energy before the marathon even starts.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

Full Media Hires Shanna Addison as Internet Marketing Analyst

Full Media is proud to announce that Shanna Addison has joined the company’s Internet marketing team.

She has been applying her marketing talents, developing strong relationships with clients and balancing numerous assignments in the real estate business and now brings her abilities and experience to Full Media. Shanna graduated from North Georgia College and State University with a degree in Business Administration and a concentration in marketing. She is a member of the Gainesville-Hall County Junior League and attends Gainesville First United Methodist Church.

Shanna and her husband, Drew, live in Gainesville with their dog, Daisy. In her leisure time, she likes cooking, reading and traveling the world.

Matt Dubnik To Serve as Director of Internet Marketing

Full Media is proud to announce that Matt Dubnik will now serve as Director of Internet Marketing.

In his new role, Matt oversees Full Media’s team of Internet Marketing Analysts and Online Advertising consultants. While ensuring that clients see the value and results from their marketing engagement with Full Media, he also helps to manage the internal strategy and operations for the marketing team.

Matt has played a pivotal role in the development of Full Media’s Internet marketing services, which include organic search optimization, paid ad placement, social media campaign management, email marketing, online public relations and reputation management.